Writing, Editing & Creative Media Consulting
Workshops
Making Meaning in Their Memory
04 years ago
I was honored and delighted to run this workshop on creative loss rituals for Haggadot.com and their new HighHolidaysatHome.com microsite:
Judaism has a treasury of customs and rituals that keep us connected to the loved ones we’ve lost. With the High Holidays as a launchpad, this interactive workshop invited participants to share lessons from loved ones and included opportunities to reflect and create in their memory.
Going Long with TVGoneJewy at Limmud Bay Area Festival
05 years ago
Getting started at #TVGoneJewy at Limmud Bay Area Festival
I arrived at Sonoma State University for the Limmud Bay Area Festival, excited about presenting three sessions to the attendees. But there was one lurking worry: that my first presentation was too long.
I had 70 minutes to cover “TV Gone Jewy” – the exploration of various scenes from contemporary television that mentions Jewish things or talks extensively about Jewish identity. But I definitely had more than 70 minutes of material. I went through the presentation and trimmed – starting clips when the Jewy things happened instead of at their start to provide context, cutting slides here and there. I had also built in about ten minutes at the end for conversation. I could do it in 70 minutes, I thought.
As we met that Friday afternoon as the Jewish conference/festival, gathering several hundred community learners interested in unfiltered or unaffiliated Jewish learning, began, I looked out at the room, about 40 attendees of all ages, Jewish identities and backgrounds and breathed. Here we go.
I spoke quickly, in tribute to my east coast roots, and before I knew it we were at 60 minutes.
“How are we doing on time?” I asked the crowd. “Have a few more minutes?”
Audience members enjoying #TVGoneJewy at Limmud Bay Area Festival
“Keep going!” the crowd urged.
“OK,” I said, “but if you need to leave to go to another session, or for whatever reason, we can officially end the session and if people want to stay, you’re welcome but not required. I’ll keep going for whoever stays!”
About five people walked out, waving, smiling and saying thank you. The rest of us continued…for another hour. About 25 people stayed to the very end.
That was just the beginning.
Hashtags & Haystacks – Social Media, “Ranch-Style”
010 years ago
Presenting at the #NCJHub with @see3 (#instagram nrabkin)
What’s “Ranch-Style” Social Media? Good question…well, it has little to do with the creamy dressing that people use to dip hot wings and occasionally vegetables into, and everything to do with the location of my last social media training .
I was honored to have been invited by the folks at See3 Communications to be part of the social media boot camp they were conducting for the Leichtag Foundation, a foundation whose mission it is to honor the legacy of Lee and Toni Leichtag through igniting and inspiring vibrant Jewish life, advancing self-sufficiency and stimulating social entrepreneurship in coastal North San Diego County and Jerusalem. The event was held Monday, September 15, at the Leichtag-run ranch in Encinitas (near San Diego), where a number of social entrepreneurship programs and Jewish organizations also were headquartered under an initiative called the North County Jewish Hub. (You can view tweets, photos & vines from the day at #NCJHub.)
My presentation on Twitter provided some best practices, as well as some examples of what constitutes good engagement (like the @midnight #HashtagWars) and what constitutes a Twitter #fail (for instance, the recent DiGiorno’s #WhyIStayed snafu).
The media session provided lots of hints about how to approach – and most importantly, develop ongoing relationships with – members of the media, to maximize your chances of getting coverage for an event or organization.
Stay tuned for more content in the weeks ahead…
Kicking off January With “Jewish Geography Goes Digital”
010 years ago
Presenting at "Moving the Needle 2014" - the RAVSAK & PARDES Jewish educators' conference
Mid-January arrived, and with it, the RAVSAK/PARDES Jewish educators’ conference – titled “Moving the Needle,” the content contained inspiring speakers, informative panels, deep dives into practical subject matters and workshops designed to give educators a skills upgrade. I was honored to present “Jewish Geography Goes Digital” to an involved and inquisitive group of Jewish educators from across the country – the interactive skills session featured extensive dialogue with those in the room, facilitated sharing of experience using social media in an educational context, and the introduction of new tools and awareness of social media culture as a way to deepen relationships with constituents.
You can check out my presentation below (and additional presentations are available here). And remember, if you’re interested in a consultation on social media culture or tools, creative content strategy, or communications methods for the digital age, please be in touch and we can discuss the possibilities.