Another year’s gone by and it’s time for another ROI Summit. This year, in addition to all the behind-the-scenes prep work, I’m teaching 8 hours – that’s right, two sessions of 4 hours each – of social media workshops.

Blogging Basics – Creativity, Conversation and Promotion
This session provides an introduction to blogging creatively through creative exercises designed to help you identify your individual goals for your blog (or other online writing), and learning about the tools that will help you achieve those goals. This class will include the basics on Blogger.com, creating your own blog presence, how to start and continue a conversation on your blog and others, and how to import posts automatically to Facebook and Twitter. We’ll also do a basic overview of how Twitter can be helpful and provide pointers on pitching your projects to the Jewish media. If you are planning to participate in this class please, bring along your computer.

Beyond Blogging Basics – Putting the “Social” in Social Media
Twitter isn’t necessarily about sharing what you had for lunch, it’s about participating in many
conversations, with each “Tweet” a chance to communicate briefly and effectively with your audience. This class provides a deeper look into blogging, Facebook and Twitter as tools for maintaining contact with followers, colleagues, funders etc. Learn how to manage multiple accounts and how to create stronger online relationships. If you are planning to participate in this class, please bring along your computer.

Interested in running these classes (or specially tailored versions of these classes) in your organization or community? Be in touch about creating a social media plan that works for your life, work and budget: esther.kustanowitz at gmail dot com.